What must never change with Jon Iwata of IBM
The times, they are a changin’—always. So how can a brand survive and thrive through a century of social and technological upheaval? Hard work and a pure mission—because a brand isn’t what you do, but how you do it. It’s time for a moment of introspection and a fascinating brand study when Pete visits Jon Iwata, SVP of Marketing and Communications at IBM. Change isn’t scary when change is the mission.
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