What must never change with Jon Iwata of IBM

The times, they are a changin’—always. So how can a brand survive and thrive through a century of social and technological upheaval? Hard work and a pure mission—because a brand isn’t what you do, but how you do it. It’s time for a moment of introspection and a fascinating brand study when Pete visits Jon Iwata, SVP of Marketing and Communications at IBM. Change isn’t scary when change is the mission.

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Redefining Markets: The CMO Point of View

Throughout its history, IBM has embraced disruption and created new markets for its clients. Learn how leading CMOs are embracing creative disruption and injecting data driven insights into every marketing decision.

Meet Connie, the robot concierge

Do you imagine a future filled with helpful robots? See how IBM and Hilton Hotels are teaming up to make that future a reality with the Connie pilot program, a lovable robot concierge powered by IBM Watson.

Living the brand with Jennifer Dominiquini of BBVA Compass

Meet the CMO who is growing her company’s brand by nurturing her community. Join Pete as he talks with Jennifer Dominiquini of BBVA Compass Bank to see what happens when a company goes beyond messaging and starts living the brand. From personal accounts to small business lending, it’s all about working together toward a brighter future. (And we think the answer is the original Ocean’s Eleven. You’ll see.)

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The state of social media analytics

BBVA's Jennifer Dominiquini reinforces the necessity of understanding and engaging with your community. Social media analytics can help. See insights from nearly 400 professionals on how they are utilizing social media today.

10 tips for becoming an agile marketing team

Whether you’re a small marketing team like the Georgia Aquarium or a larger team like the one at BBVA, you have to be agile to keep up with today’s customers. Check out these 10 tips for becoming an agile marketing team.

Customer experience is everything for La Quinta CMO Julie Cary

Join Pete for a conversation with Julie Cary, CMO of La Quinta Inns & Suites, to see how old-fashioned hospitality and personalization technologies like geolocation can combine to create unique offerings and create an exceptional customer experience. Then join IBM experts as they discuss another example of real time personalization, this time with Air France/KLM.

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Customers set the rules of engagement

La Quinta customers check in how they want, when they want, from wherever they want. Learn why all companies need timely, relevant engagements for today’s demanding customers.

Five tips to engage your customers with event-based marketing

Want to reap the rewards of real-time personalization like La Quinta and Air France-KLM? Check out these five practical tips to get started with event-based marketing today.

St. Louis Cardinals SVP Dan Farrell sells a love of the game

What’s more traditional than baseball? Fans have been buying tickets since 1858, so it takes fresh thinking to find new revenue. Join Pete as he visits Dan Farrell, SVP of Marketing and Sales for the St. Louis Cardinals, to see how success starts with understanding what makes a fan a fan. Know the customer, share their passion, and build your business to serve that passion.

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Can you create marketing tailored to customer behavior in just 3 clicks?

Knowing who your customers are is not enough. Learn how you can understand each customer in the moment to deliver consistent, personalized engagements across all channels.

Secrets for growing loyalty and revenue with customer experience analytics

Learn from the best. See how ten innovative companies are using customer experience analytics to understand and connect with their customers like never before.

New journeys with Steinway & Sons CMO Darren Marshall

What do you say after 40 years of silence? Pete visits Steinway & Sons to see how CMO Darren Marshall is helping a small company with a huge reputation rediscover its voice. Learn how Darren and his team are connecting with consumers who crave authenticity in an age of lossy, digital convenience, creating journeys designed to move Steinway’s exquisite instruments out of the concert hall and into the living room.

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Customer journey maps and buyer personas

Get the practical guidance you need to develop buyer personas and journey maps. Learn how a web retailer showed a 244% increase in open rates by developing wedding-related personas and engaging customers with targeted content at each stage of the journey.

Plan, design, create and execute multi-campaign customer journeys

Try IBM Journey Designer at no cost and see how easy it can be to design and visualize compelling customer journeys that sustain engagement throughout the buying cycle.

Talking GRAMMYs with CMO Evan Greene

Is Grammium the most precious metal? Find out when Pete visits the Grammys for a talk with Evan Greene, CMO of The Recording Academy and the leader of the team behind the Grammys brand. Pete and Evan discuss the importance of building and contributing to communities throughout the year (not just on the day of the GRAMMYs) and how CMOs can act as change agents in an organization.

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The new CMO guide: A handbook for marketing leaders

Be a change agent and win big in your new role. Develop and execute a killer first-year game plan with step-by-step guidance from this must-read handbook.

Engage with exceptional digital experiences

Create the engaging experiences today’s consumers and employees expect, infusing them with rich and compelling content that can be enjoyed on any device. Read the IDC analysis to see how IBM Digital Experience on Cloud can lead to an ROI of more than 500%.

People First with The Home Depot CMO Trish Mueller

What’s wrong with zombie mulch? Hear the answer when CMO Trish Mueller dons the orange apron to show Pete what drives marketing at The Home Depot. From DIY workshops to mobile apps that help customers and associates navigate store aisles, it’s about putting people first. Real engagement is about creating real value for the customer.

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Mobile engagement blogs

Check out the latest blog posts for hot tips and fresh perspectives on what’s happening in mobile engagement today.

The marketer’s guide to mobile engagement

Is mobile still a mystery? Read this guide to learn strategies and tactics for making mobile part of the customer journey.