Deliver extraordinary experiences

Today’s consumers are empowered to shop and buy in entirely new ways. With a vast array of vendors and products at their fingertips, customer experience is a primary differentiator. IBM Commerce solutions can help you understand and engage with customers on a deeply personal level and build the synchronized, predictive value chain you need to deliver not just products, but extraordinary experiences.

Office Brands

“Thanks to our IBM solutions, we can offer smaller, independent stores the marketing and merchandising benefits of an enterprise-class e-commerce platform.”

See how IBM Commerce solutions helped Office Brands gain deeper customer insight, boosting conversion by up to 114 percent.


“Our IBM Commerce solutions have helped us to transform our digital presence into an interactive, inspirational showroom.”

See how Homebase delivers personalized recommendations, attracting 30 percent more online visitors and driving double-digit sales growth on all digital channels.


“We know the future is about building an even more intimate one-on-one relationship with every customer.”

See how Orvis empowered marketing managers to leverage customer data, quickly do their own segmentation, and execute highly targeted campaigns.

American Eagle Outfitters

“IBM Tealeaf solutions have enabled us to take the customer experience to the next level…”

See how American Eagle Outfitters implemented IBM Tealeaf® solutions, enabling its analytics team to identify and eliminate sticking points along the customer journey.

IBM Commerce solutions portfolio for retail


Digital Marketing

I want to quickly design and automate consistent digital customer experiences.

Lead management

I want to capture, qualify and nurture leads.

Customer experience analytics

I want to understand the what, why and how of my customers’ behaviors.

Journey design

I want to collaborate across my team to design and improve customer experiences.

Omni-channel marketing

I want to acquire and grow customer relationships online and offline.

Real-time personalization

I want to dynamically serve up relevant content, offers and recommendations.

Customer analytics

Customer experience analytics

I want to understand the what, why and how of my customers’ behaviors.

Social analytics

I want to capture and analyze social media opinions and trends about my business.

Predictive analytics

I want to anticipate customer needs and prepare in advance to meet them.

E-Commerce & Merchandising

B2C Commerce

I want to engage seamlessly across all channels for a better customer experience.

B2B Commerce

I want to deliver a unique brand experience that makes selling effortless.

Omni-channel merchandising

I want better customer insights to maximize sales, profits and loyalty.


Enterprise source to pay

I want to optimize the value chain to reduce costs and drive revenue growth.

Enterprise contract management

I want to ensure compliance, control risk and maximize financial performance.


Commercial payments

I want real-time transactions for commercial payments.

Retail payments

I want superior payment experiences for customers quickly and easily.

B2B Integration

B2B integration

I want to securely execute B2B processes with my global business community.

Managed file transfer

I want to make sure my data exchanges are fast, reliable and secure.