You’re only as good as the customer's last best experience

Users expect great digital customer experiences. To create experiences that resonate you need to know your customer, but that's hard to do when the data lives in silos. IBM® Digital Experience breaks down silos and allows you to bring data and behavior together across channels, so you can deliver better customer experiences.

IDC white paper: Digital Experience customers achieve 661 percent ROI

On average, IBM customers IDC spoke with are realizing benefits worth $10.9 million per organization per year.

Key features

DCE open APIs

Deliver seamless experiences that motivate action
Blend content, application and data services seamlessly with open APIs


Use modern tools to outpace the competition
Empower business and IT users to continuously improve omnichannel experiences


Activate AI to improve efficiency
Let AI automate tasks and make recommendations to simplify marketing, merchandising and daily operations

Deployment on your terms, at scale, in a security-rich environment

Deployment on your terms, at scale, in a security-rich environment
Gives you options that make sense for your business, on premises, cloud or hybrid

Zero in on the right experience, every time

Zero in on the right experience, every time
Understand how your content will be received, deliver on expectations with AI-powered tools

Slash time to market by bringing teams together

Slash time to market by bringing teams together
Tools to help marketing deliver content quickly and IT manage the process

Analysts recognize IBM as a leader in digital experience

Gartner 2019 report

Gartner Digital Experience Platform Magic Quadrant 2019

IBM is recognized as a leader for Digital Experience Platforms based on its completeness of vision and ability to execute.

IBM customers use digital experience to deliver on their brand promise

Tinker Federal Credit Union ensures employees have the right information to delight customers

IBM Digital Experience provides one source of truth where people can quickly find what they need and be confident the information is current and complete.

Meander Medical unites physical and digital healing environments

Delivers interactive, omnichannel healthcare to drive member growth and satisfaction.

Waterfront Toronto brings the community together

Improves quality of life through a centralized experience for residents. 

UnipolSai Assicurazioni S.p.A builds relationships with customers

Provides dynamic, targeted content to enrich the agent experience and gain insights into their client base. integrates commerce and content

Creates a superior digital experience for World Cup soccer fans by powering the Official FIFA online store.

Southern Farm Bureau embraces a new digital workplace

Creates an engaging experience to attract the top millennial talent to their organization.

Explore digital customer experience products

IBM Digital Experience Manager

Customize digital experiences with personalized, targeted content that connects with customers, coworkers and business partners in the most powerful and productive way.

IBM Watson Content Hub

Achieve an iconic brand experience across all digital touch points with this cloud-based content management system (CMS).

AI-powered digital customer experience is transforming the industry

IBM digital experience assessment

Where is your organization on the path to digital transformation?

How do you achieve Digital Experience Excellence?

Learn how uniting LOB and IT capabilities can win, build, and convert customer loyalty.

IBM digital experience newsletter

Get the latest news, tips and best practices, and learn about upcoming events.

How can IBM help your digital customer experience strategy?