Supercharge your marketing

The IBM Marketing Cloud makes it easier to engage customers with personalized, cross-channel marketing programs. Analytics help you capture individual behaviors to create a consistent view of the customer across systems and devices. Automation helps you deliver a consistent, relevant and personalized engagement across email, mobile, web, and social channels. Change the way you engage and get more from your marketing budget with the IBM Marketing Cloud.

Explore the IBM Marketing Cloud

Mobile marketing

Capture mobile insights in real-time and create personalized mobile experiences to each contact to engage your on-the-go audience.

Integrate mobile with other channels

Integrate mobile with other channels

Create multistep, cross-channel, automated programs and campaigns tailored to each stage of the customer journey.

Get a single view of your customer

Get a single view of your customer

Combine and connect mobile engagement data with your existing customer profiles for cross-channel analysis, segmentation and targeting.

Drive mobile engagement

Drive mobile engagement

Leverage in-app behaviors, app interest data, and even SMS for a more robust view of your on-the-go audience.

Highlights

Mobile message rendering & analytics

Easily see which mobile devices, tablets, mail clients and browsers your customers and ensure that email content is tailored to each recipient's device.

SMS messaging

Leverage templates to quickly create SMS programs, such as "Text to Join" and "Text for Info", which help you to tap into this powerful channel.

Push messaging

Send targeted and engaging push notification campaigns to iOS and Android devices that leverage each customer's unique profile data from all channels.

Lead management

Capture higher quality leads to decrease customer acquisition costs, drive revenue and close the loop between marketing and sales.

Understand your customers

Understand your customers

Segment and define your ideal buyer so you can target the highest-quality leads.

Educate and engage

Educate and engage

Stay top-of-mind with content that keeps your customers and prospects engaged.

Align sales and marketing

Align sales and marketing

Leverage behavioral data to improve the alignment of marketing and sales activity.

Highlights

Lead nurturing

Create simple drip campaigns or multi-track workflows using email, direct mail, mobile and telesales with our visual drag-and-drop campaign editor. Use business rules and logic to optimally route your audience.

Lead scoring

Monitor engagement levels, stage in the buying cycle and readiness to buy—and use that data to ensure that each contact receives the right content throughout every step in the customer journey.

Landing pages and forms

Use our intuitive drag-and-drop form builder to create intelligent and powerful custom pages and forms that maximize data capture and progressively build customer profiles over time.

CRM integration

Seamlessly synchronize customer relationship management data with marketing activity. Provide clear view into contact activities and interests, and drop contacts into predefined, automated nurture programs.

Personalization and recommendations

Engage your customers with the personalized experience they deserve through features that allow you to understand, capture and optimally respond across channels to customer preferences and behaviors.

Get your messages read

Get your messages read

Deliver your messages to the inbox when they are most likely to be opened.

Optimize your content

Optimize your content

Send content that is relevant to each customer in real time.

Let the customer drive the conversation

Let the customer drive the conversation

Leverage behaviors to deliver content in the context of the customer journey.

Highlights

Real-time content

Insert product recommendations or other content into your messages based on site activity, purchase history or other attributes.

Dynamic content

Tailor content based on insights into customer actions to help you maximize relevance and create deeper engagement.

Send time optimization

Automate delivery of your message at the exact time (day/hour) that each customer is most likely to be in their inbox.

Web tracking

Capture contact activity and interests and use that data to score, segment and target communications based on that activity.

Analytics

Maximize your campaign performance with advanced analytics that can deliver actionable insights into customer actions.

Take action

Take action

Easily take action on future campaigns based on marketing analytics.

Customize reporting

Customize reporting

Access and automate reporting data that suits your organizational needs.

Track campaign performance

Track campaign performance

Gain deeper insight into campaign performance across channels.

Highlights

Home page dashboard

Customize your home page experience, highlighting Marketing Cloud-related activities that display and link to your marketing campaign's performance and metrics.

Email insights

Capture advanced email analytics to help you understand more about your marketing campaigns and personalize the customer experience for every individual.

Excel add-in

Review and manipulate real-time campaign metrics without having to install applications. View databases, queries, relational tables and other information side-by-side.

Revenue analytics

Gain access to intuitive and impactful return-on-investment analysis. Measure how much revenue is coming from email, website content, online ads, and much more.

Budgeting and planning

Integrate your marketing, CRM, and finance systems with powerful budgeting and planning tools to better understand you investments and returns.

Collaborate on plans

Collaborate on plans

Create and share plans to align corporate strategy, forecast investment returns and predict revenue impact.

Create and manage budgets

Create and manage budgets

Build and manage global budgets in any currency without the need for cumbersome, disconnected spreadsheets.

Optimize spend

Optimize spend

Visualize and analyze spending by connecting budgets to customer relationship management, finance and marketing data.

Highlights

Planning

Allocadia can help you collaboratively create and share marketing plans that align with your company’s priorities. Forecast the ROI from your plans and predict their revenue impact.

Budgeting

Bring your marketing budgets into the cloud. Marketing teams of any size can collaborate to create and manage global budgets in any currency without unwieldy, error-prone spreadsheets.

Performance management

Allocadia gives marketing leaders complete visibility into their marketing performance, integrating customer relationship management, finance and marketing technology systems with powerful analytics.

For more information about IBM Marketing Cloud, contact an IBM representative today.

See the latest Marketing Cloud innovations in action

Icon Journey Designer

IBM Journey Designer

Design cross-channel marketing experiences to engage your customers with extraordinary journeys. With IBM Journey Designer, teams can easily collaborate to visualize journeys, set shared marketing goals, and create tailored experiences for dozens of priority segments.

Learn more

Icon UBX

IBM Universal Behavior Exchange

Personalize your marketing with a visual ”click to connect” console that makes it easy to share customer data between certified solutions. With IBM UBX, you can bypass the IT work typically required to launch a personalized campaign, accelerating time to market from weeks to just one day.

Learn more