Cognitive fashion is here.

See how IBM + MarchesaTM created a fashion first for the 2016 Met Gala, and explore how businesses around the world are putting cognitive to work.

Cognitive Cooking with Chef Watson

See how Watson is helping to create new seasonal recipes and explore how you can apply Watson to your work


A collaboration by Alex Da Kid + IBM Watson

Grammy award-winning, UK music producer Alex Da Kid paired up with Watson to create a song together. Watson’s ability to turn millions of unstructured data points into emotional insights would help create a new kind of music that for the first time ever, listened to the audience.


"C" is for cognitive learning

Sesame Street and IBM are working together to bring personalised learning to kids around the world—because the best education in the world is one that is unique for every child.

Cognitive security

Discover how IBM Watson is learning how to take on cybercriminals

Security has never been more important than it is today, and that's why IBM is training Watson to take on cybercriminals - an adviser that can assist security analysts to effectively spot, recognise and address threats.

IBM Watson on Health.

What’s Watson working on today? He’s helping hospitals personalise treatments using billions of data points. He’s working with Medtronic to predict the highs and lows of diabetes, hours in advance. And helping Orreco use biomarker data to optimise the performance of athletes.

Healthcare / Alder Hey

Alder Hey Children’s Hospital set to become UK’s first ‘Cognitive’ hospital

Alder Hey Children’s NHS Foundation Trust have announced a ground-breaking multi-year collaborative programme with the Science and Technology Facilities Council’s (STFC) Hartree Centre, supported by IBM, to create the United Kingdom’s first ‘cognitive’ hospital by harnessing ‘big data’ and the power of IBM’s Watson technology platform.

Healthcare / Arthritis UK

Arthritis answers at your fingertips

Using Watson, Arthritis UK is giving people the ability to easily access the huge amount of information available online about their condition. From personal questions about the impact on their daily lives, to symptoms and treatments for arthritis.

Health / Fitness

Orreco + IBM Watson: Improved recovery rates and optimised training

Orreco has developed an app powered by IBM Watson that provides personalised strategies to help optimise athletic performance.

A Doctor's Digital Assistant

Find out why IBM Watson may be the key to helping millions live longer, fuller and healthier lives.

Fashion / Marchesa

Man-and-Machine Mix-and-Match

How to make a cognitive dress with Marchesa and Watson.

Cognitive Cooking

Chocolate Cake

Cognitive systems can think and even learn the way people do. But can they be creative? Discover how Chef Watson is taking seasonal inspirations to create new, exciting and creative recipes such as this Strawberry & Chocolate Cake.

Chef Watson EATS

Edam Crostini

Cognitive systems are helping chefs combine existing ingredients to create brand new recipes. See how Chef Watson has created this Edam Crostini and try it for yourself.

There's a new chef in town

Seafood Salad

Chef Watson is a metaphor for how cognitive computing can help people in any industry make discoveries. Looking for a healthy recipe? Look no further than this Watson take on a Seafood Salad.

IBM Watson + Languages

IBM Watson is now fluent in nine languages, and counting.

Explore how a truly global cognitive computer needs to be able to understand – and speak – the world’s many languages.

Education / Serious Games

Watch the video and learn about using games to develop cognitive computing skills.

David Conover, a computer science teacher at Connally High School in Austin, encourages his students to use cognitive technology to design and code serious games as a way to expose students to topics that connect to serious topics, llike disease. The resulting game, built on IBM Bluemix, lets players be a nanobot in the bloodstream that fight off disease monsters with scientific vaccines. When players come across a virus or cell cluster, Watson Discovery Advisor helps them decipher which treatment is best.

Cognitive Finance

Discover how IBM Watson is working with experts in the field to transform the Finance Industry

Banking / IRIS Analytics

Cognitive banking combats fraud. Learn how.

Only 16% of banks polled in a recent global study said they could detect fraud in real time. The IRIS fraud analysis engine leverages machine learning to rapidly generate antifraud models, which is why it’s being used by leading banks and payment processors around the world. By integrating IRIS Analytics with IBM’s counter fraud technology, IBM Safer Analytics expects to help organisations more accurately detect new fraud patterns and combat fraudulent events as they happen.

Insurance / Swiss Re

Detect and diminish risk with cognitive insurance.

According to an IBM IBV study, 41% of people change insurance companies because they believe the insurers are too slow to react to their changing needs. Enter IBM and Watson. Together with Swiss Re, we’re creating new solutions that uncover insights from mountains of data—ingesting and interpreting new information in real time. And as part of the partnership, we’re also developing solutions for the insurance industry at large.

Cognitive Commerce

The information revolution in commerce.

A recent report found that 81% of brands think they have a holistic view of their customers - in actual fact just 22% of customers believe this about the average retailer. How can cognitive engagement help retailers to close the gap?