IBM is changing the game

Discover how IBM technology and expertise helps Wimbledon and the RFU to enhance their fans' experience.

Technology in Tennis

Wimbledon uses cognitive analytics to boost fan engagement


Working to help world-class athletes achieve incremental gains and optimise their overall performance.

Watson at Work: Golf

IBM + The Masters

The Masters lays claim to many of the technology firsts that have come to define the modern experience of golf. From the first television broadcast in 1956 to the first iPhone app in 2009, The Masters has steadily pushed the boundaries of golf technology in service of fans everywhere.

Watson at Work: Basketball

The Toronto Raptors are using Watson in combination with its own analytics to help find the rights players at the right price in the draft and free agency.

Connected fitness: Under Armour + IBM Watson

Working to help everyday athletes achieve new personal bests.


Real. Sports. Data.

Thought-provoking insight driven by data, analytics, and cognitive systems in sports and entertainment.


RFU discuss how customer insight can be a game changer.

IBM partner with the RFU to help them engage fans around the world through the IBM TryTracker solution, but what other data do they collect and use off the pitch as a business? IBM talked to the RFU's Steve Grainger MBE (Rugby Development Director) and Stephen Brown (Chief Financial Officer) about how customer insight can be a game changer for them.

A Tweet to England

To mark England Rugby winning the 2017 RBS 6 Nations and their undefeated, 18 match run, we set out to pen a poem fit for Champions, written by IBM and the fans. Experience the passion, spirit and poetry of England Rugby fans, posted on Twitter throughout the tournament.

Rugby / Analytics

From sport to business, IBMers share their analytics experiences both on and off the pitch