Welcome to the Cognitive Era
A new era of business.
A new era of technology.
A new era of thinking
Welcome to the cognitive era. Explore how industries and individuals are discovering breakthroughs and transforming the way business gets done working with IBM Watson™.
outthink the ordinary
Marchesa + IBM WatsonTM created the cognitive dress. See how businesses across industries are becoming smarter, faster and more innovative with Watson.
Move over sci-fi, IBM WatsonTM is sci-fact. See how Watson works with humans to help them outthink challenges.