Learn how Watson Assistant improved customer experience and lowered costs in this Forrester TEI report.



Increase customer satisfaction

Solve customer issues the first time using natural language understanding (NLU) to recognize, automate and improve responses.

Simplify customer service

Make it easy for customers to find the right answers by connecting to the data, systems and agents that have them.

Create great experiences at scale

Deliver the consistent, personalized experience customers expect with the reliability and security your business needs.


Smarter customer service

Chatbot interacting with a straightforward customer question

AI that doesn’t give up

Looks for multiple ways to guide customers to the right answer: asking questions if a request is unclear, providing suggestions if still unsure and connecting to a human agent only when needed.

Find answers anywhere

Chatbot interacting with a complicated customer question

Always have the right answer

Provides customers with the latest information from any existing content, including knowledge bases, external websites and internal documents.

Digital and voice integrations

Connect to your customer service and contact center platforms

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See how Watson Assistant performs against AI market in our latest blog

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