Watson Assistant

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More than a chatbot image

More than a chatbot

Watson Assistant is an offering for building conversational interfaces into any application, device, or channel.

Most chatbots try to mimic human interactions, which can frustrate users when a misunderstanding arises. Watson Assistant is more. It knows when to search for an answer from a knowledge base, when to ask for clarity, and when to direct you to a human. Watson Assistant can run on any cloud – allowing businesses to bring AI to their data and apps wherever they are.

Product highlights

Anyone can build an assistant

Watson Assistant comes pre-trained with industry-relevant content. It can make sense of your historical chat or call logs, and it has a visual dialog editor — meaning it's never been easier to get started (developers not required).

Powered by AI

Industry-leading AI powers the underlying natural language models that understand your users, and it provides training recommendations as you build and run your assistant.

Reach your users wherever they are

You have the flexibility to deploy Watson Assistant on your site, in a mobile app, on the phone, in messaging channels, and to customer service tools. It supports 13 languages, so you can communicate more effectively and extend your global reach.

Deploy anywhere

You maintain control and ownership of your data and IP, allowing you to build and scale across your business with a trusted, secure partner. You have the option to run on IBM Cloud or clouds from other vendors, including Amazon, Google and Microsoft – as well as on-premises environments.


Watson Assistant is trusted by thousands of businesses globally, including:

Autodesk logo
RBS logo
UBank logo

Watson Assistant
is the AI leader

Watson Assistant named the leader in Forrester’s New Wave report on Conversational Computing.


Download free Forrester report



Download free Forrester report