Watson Assistant

Build an assistant that your customers actually want to use


More than a chatbot image

The smarter AI assistant for business

Watson Assistant is IBM’s AI product that lets you build, train, and deploy conversational interactions into any application, device, or channel.

Most chatbots try to mimic human interactions, which can frustrate users when a misunderstanding arises. Watson Assistant is more. It knows when to search for an answer from a knowledge base, when to ask for clarity and when to direct users to a human. Watson Assistant can be deployed in any cloud or on-premises environment – meaning smarter AI is finally available wherever you need it.

Product highlights

Customer experience made easy

Don’t worry if you don’t know how to build your chat experience. We do the hard work for you. Our out-of-the-box chat interface is designed based on years of knowledge to help you make every interaction enjoyable.

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Anyone can build an assistant

No technical experience? No worries. Anyone can build an assistant. The intuitive interface enables you to easily create dynamic customer interactions. Configure channels and human-agent handoffs to leading customer care platforms with ease in minutes.

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Powered by NLU

Training your assistant to understand your customer in natural language is easy thanks to our AI technology. Industry-leading natural language understanding (NLU) provides training recommendations to build, run, and improve your assistant.

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Connect to any system or channel

We understand you have your channels, systems, and apps in place. Preserve your investments and seamlessly connect Watson Assistant to messaging channels, voice channels (IVRs), market-leading customer service desks, or any other application across your organization.

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Deploy anywhere, own your data

Deploying your assistant shouldn’t be dependent on your cloud provider, now or in the future. Whether it’s IBM, Amazon, Google or Microsoft, Watson Assistant runs in any cloud and on-premises environment.

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Digital Integrations

Connect to your customer service platforms you use everyday.

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Voice Integrations

Connect to your contact center platforms you use everyday.

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Get results with
Watson Assistant

95% accuracy rate

Bradesco's AI assistant achieved an exceptional accuracy rate when responding to customer queries.

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99% decrease in response times

Autodesk drastically improved their customer response times with an AI assistant.

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1,000+ responses

Royal Bank of Scotland trained their AI assistant on 1,000 responses to over 200 queries.

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Forrester Total Economic Impact study

See how customers are achieving a 337% ROI and saving USD $23.9 million with Watson Assistant.


Download free Forrester report



Download free Forrester report