Overview

Cloud computing means innovation, growth and opportunity

Cloud computing can empower retailers to address their greatest opportunities and challenges. Not only can IBM Cloud® enable new, dynamic business and operational models, it can also help fundamentally change cost structures. What’s more, retailers can use cloud to meet changing customer expectations of the retail experience.

Technology for the modern consumer

Overview

Shape your business Webinar series trailer

Shape your business webinar series trailer (01:17)

Overview

There are four forces driving modern consumer demands.Hear from leaders at Macy’s, Warby Parker, FINDMINE and IBM on how technology can help address them.

Give my values a voice

Customer Engagement 101: Shaping Your Business for Self-Expression

Customer Engagement 101: Shaping Your Business for Self-Expression (27:15)

Empower self-expression

Consumers are more aware, more vocal, more empowered today. Shoppers’ desire for “self-expression” means they want retailers and brands to reflect their values and do so authentically.

Respect my time

Customer Engagement 101: Shaping Your Business for Urban Efficiency

Customer Engagement 101: Shaping Your Business for Urban Efficiency (29:52)

Create urban efficiency

Time is currency for consumers living urban, digital-first lives. Shoppers’ desire for “urban efficiency” must be about respecting their time and eliminating friction from their experience.

Put me in charge

Customer Engagement 101: Shaping Your Business for Personal Empowerment

Customer Engagement 101: Shaping Your Business for Personal Empowerment (37:42)

Create personal empowerment

Consumers, empowered by the independence of the digital experience, want the same power in their in-store experiences. A superior digital experience unlocks the front door to your store.

Fit into my life

Customer Engagement 101: Shaping Your Business for Life Continuum

Customer Engagement 101: Shaping Your Business for Life Continuum (36:54)

Fit into the life continuum

Consumers don’t just buy products; they use them as part of the narrative of their lives. Retailers have the opportunity to evolve from making shopping easier to fitting into customers’ lives.

Case study

Your Clouds Can 2019

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