IBM Cloud in retail

Hybrid Cloud made easy

With IBM and VMware, you can extend your data center to the cloud and deliver a consistent, customer-focused experience.


Macy’s and IBM Watson® are leveraging artificial intelligence to create an on-call mobile shopping companion that helps shoppers navigate the store.

Deliver a differentiated retail experience using cloud

The IBM Cloud empowers you to modernize your approach to retail solutions. IBM offers a full set of hybrid cloud models across local, public and shared options so you can integrate your existing IT infrastructure for a unified approach. And VMware solutions from IBM further support a consistent customer-focused experience that is delivered from both your data center and the cloud.

With IBM’s secure, responsive cloud infrastructure, sophisticated development platform and rich portfolio of analytics, Internet of Things (IoT) and mobile services, you can hear your customers and provide a fresh brand experience. Whether it’s your next holiday rush or a viral sensation, the IBM Cloud is ready. Your top-performing apps or websites are protected from surges in traffic, so your customers can stay engaged and empowered.

Exceed customer expectations with a retail solution on cloud

Agile retail cloud infrastructure


Move your VMware workloads to the cloud to scale quickly and meet demand.
Connect with retail customers


Personalize and differentiate the customer experience by embedding cognitive, mobile and IoT technologies into apps and services.

Secure retail cloud infrastructure


Manage compliance and protect consumer data with hybrid models that use existing on-premises systems for greater agility.

How cloud can help you modernize retail operations and customer experiences

Strengthen your competitiveness with cloud retail solutions

“I need to strengthen my competitiveness by delivering personalized, differentiated and engaging consumer experiences.”


  • Gain a deeper understanding of customer behaviors, wants and needs with Watson analytics and IoT services.

  • Synchronize mobile, web and in-store data to identify patterns and deliver relevant, timely promotions and offers.

  • Grow customer satisfaction by developing an experience where the customer is the channel — during and after the point of sale.

  • Optimize your supply chain to meet fluctuating customer demand with sophisticated knowledge of trends, demographics and vendor capabilities.


Cloud retail solutions deliver responsive cost-effective services to customers and suppliers

“I need a responsive, cost-effective, secure infrastructure that can scale immediately and offer innovative services that I can use for competitive advantage.”

  • Deploy a hybrid model to leverage on-premises systems with cloud for greater agility and cost savings.
  • Help support teams quickly respond to outages and have zero downtime with VMware disaster recovery solutions.
  • Take your VMware workloads to the cloud and scale quickly to meet demand — whether it’s Black Friday or Cyber Monday — and increase efficiency with data center expansion.
  • Build on an infrastructure designed to align with industry regulations so you can protect consumer information.


Bernhardt Furniture delivers digital transformation, sales climb 20 percent

In just ten weeks, Bernhardt transformed its sales process with a mobile sales app and analytics platform that has boosted business and positioned the company to continually deliver new engagement capabilities. Watch the video case study.

From our clients

By using the APIs on IBM [Cloud], we are able to more quickly integrate them, and add new features and functions easily into our application.

Lacey Griffith, Director of IT, Bernhardt Furniture ,

Build your retail solution on cloud to drive a profitable business


Choose from powerful infrastructure options plus robust services for IoT, mobile and DevOps to accelerate development and testing of your apps.

Analytics and cognitive services

Use proven cognitive analytics solutions from Watson so you can tap into data from connected consumers to anticipate and act on their needs.

IBM Mobile solutions

Develop, integrate and test apps at scale as well as enable more relevant engagements designed specifically for mobile users.

Discover more about retail cloud solutions

Stay ahead of trends and ahead of your competition using AI to deliver unique customer experiences.

GameStop Technology Institute delivers a progressive retail experience by using IBM Cloud to rapidly test and deploy innovative mobile apps.

IBM MobileFirst helps you convert browsers into buyers with capabilities such as integrated loyalty programs, intelligent location awareness, contextual in-app messages and more.

By helping retailers understand their customers better, Watson could be the cure for costly returns headaches in retail.

Staples increased order frequency, boosted average order sizes and improved customer service scores by using IBM Cloud to transform its Easy Button into an ordering ecosystem. achieved seamless service delivery, cut costs and gained greater scalability by migrating its major brands to the IBM Cloud.

Get started

Start planning the future of your retail experience with cloud and realize the value of a retail solution that supports innovation and drives profits.

Talk to an expert
Call 1-844-95-CLOUD (Priority code: CLOUD)