Overview
Cloud computing means innovation, growth and opportunity
Cloud computing can empower retailers to address their greatest opportunities and challenges. Not only can IBM Cloud® enable new, dynamic business and operational models, it can also help fundamentally change cost structures. What’s more, retailers can use cloud to meet changing customer expectations of the retail experience.
Benefits
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Technology for the modern consumer
Overview
Shape your business webinar series trailer (01:17)
Overview
There are four forces driving modern consumer demands.Hear from leaders at Macy’s, Warby Parker, FINDMINE and IBM on how technology can help address them.
Give my values a voice
Customer Engagement 101: Shaping Your Business for Self-Expression (27:15)
Empower self-expression
Consumers are more aware, more vocal, more empowered today. Shoppers’ desire for “self-expression” means they want retailers and brands to reflect their values and do so authentically.
Respect my time
Customer Engagement 101: Shaping Your Business for Urban Efficiency (29:52)
Create urban efficiency
Time is currency for consumers living urban, digital-first lives. Shoppers’ desire for “urban efficiency” must be about respecting their time and eliminating friction from their experience.
Put me in charge
Customer Engagement 101: Shaping Your Business for Personal Empowerment (37:42)
Create personal empowerment
Consumers, empowered by the independence of the digital experience, want the same power in their in-store experiences. A superior digital experience unlocks the front door to your store.
Fit into my life
Customer Engagement 101: Shaping Your Business for Life Continuum (36:54)
Fit into the life continuum
Consumers don’t just buy products; they use them as part of the narrative of their lives. Retailers have the opportunity to evolve from making shopping easier to fitting into customers’ lives.
Case study
City Furniture, Inc.
City Furniture employed IBM Cloud to scale computing capacity and create a platform for adding cloud-based apps.
City Furniture + IBM Services: Migrating to cloud to ensure uptime and scalability (02:23)
Your Clouds Can 2019
IBM reimagines the technology conference
Attendees toured the headquarters of visionary leaders and innovators to see how they use cloud-based technologies.
Your Clouds Can Event Sizzle Reel (01:17)
Explore a broad portfolio
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