IBM Cloud is changing business

Consumers are more aware, more vocal, more empowered today. Shoppers’ desire for “self-expression” means they want retailers and brands to reflect their values and do so authentically.

Time is currency for consumers living urban, digital-first lives. Shoppers’ desire for “urban efficiency” must be about respecting their time and eliminating friction from their experience.

Consumers, empowered by the independence of the digital experience, want the same power in their in-store experiences. A superior digital experience unlocks the front door to your store.

Consumers don’t just buy products; they use them as part of the narrative of their lives. Retailers have the opportunity to evolve from making shopping easier to fitting into customers’ lives.