What your customers want is what matters most
From building a faster check-in process for airline passengers to providing investors with the instant information they need, when you start with the customer in mind, a better experience and customer satisfaction will follow.
Take the frustration out of travel
Airline passengers want to choose their meals, seats and entertainment preferences in one fell swoop—and definitely don’t want to wait around at the airport. They want the control in their own hands. Etihad Airways gave it to them with a sophisticated new app that generates 1,700 WhatsApp and 4,000 email boarding passes a day, and dramatically slashes airport wait times.
Personalize financial advice
Hard-working families want a clear picture of their finances and financial futures so they can make smart choices. To give them the clarity they deserved, Primerica equipped sales teams with new digital tools that mapped out options—all while protecting their personal information. By enhancing how they showed middle-income families their own detailed, customized roadmaps, sales teams guided their customers to make better financial decisions.
Deliver investor information fast
Sophisticated investors need to react to market changes the moment they happen, which means they need relevant information delivered immediately. BNP Paribas gave it to them by enabling its developers to regularly release crucial app updates. As a result, investors have all the fast-paced information they need in one place, including market commentaries, currency and interest rates, and performance reports.
Where it starts
For Etihad, Primerica and BNP Paribas, the common denominator behind their customer-centered goals was the need to modernize their applications. IBM gave them access to flexible software and a team of technology, business and operations experts that understood their businesses, so they could figure out the best path together—and make their customers’ lives better.
Strategy, software and systems to modernize your apps