“Re-Thinking” Marketing Events: RainFocus Quickly Pivots to a Virtual Format on the IBM Cloud®

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The RainFocus event marketing platform, running on IBM Cloud, flawlessly handled record-breaking online event attendance at IBM Think 2020.

Case study: “‘Re-Thinking’ marketing events

The event team behind IBM Think, IBM’s annual flagship event, was gearing up for another successful round in May 2020, and everything was going according to plan.

Then the COVID-19 pandemic struck, and all plans came to an abrupt halt. It quickly became apparent that the IBM Think event wasn’t going to happen — at least not in a physical venue in San Francisco. Rather than cancel the event entirely, the IBM and RainFocus teams made a bold decision to shift from an in-person format to a virtual one. The catch? The event was a mere 46 days away.

Both teams went into action, working days, nights and weekends. Much of the technical preparation for the physical event was close to complete. Many aspects had to be reworked. The race was on.

Read the full case study and learn how Think was scaled from 40,000 expected registrations for a physical event to 122,000 registrations for a virtual event in just 46 days!

The two companies joined forces for the IBM Think 2021 virtual conference, showcasing the latest achievements of their teamwork.

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