Rationales and Resources for Running in the Cloud

5 min read

Making the business case for the switch

In the 80s, AT&T ran a TV commercial urging us to “reach out and touch someone” with a phone call. It was a clever concept—it showed that someone far away could make a phone call and impact another person’s actions and feelings.

Now, in 2018, every business is trying to do the same thing. We’re all attempting to reach out to people far away from us and impact their feelings and actions. Only this time, we’re using IT infrastructure, and we’re running that infrastructure in the cloud.

Why the cloud?

For many businesses, the key reason for building and running in the cloud is speed. We need to build, test, and deploy faster than ever. We need to meet our customers right where they are, and, ideally, we’d like to be one step ahead of them. Because if we aren’t, our competitors will be.

But speed is just the beginning. Think of it as a hierarchy of needs—speed is the baseline requirement for all other business goals. Once we have abilities like adding an additional queue manager in minutes instead of weeks (which is exactly what IBM MQ on Cloud does), there’s a world of possibility waiting.

Using the cloud to your advantage

Running on the cloud has never been faster or easier, but simply building an application doesn’t build a business. We can no longer rely on Field of Dreams logic to propel our companies to the top.

If we continue with the hierarchy of needs analogy, after you get the increased speeds available in the cloud, you’re ready to transform, grow, and disrupt. It’s these extra steps that will attract customers to your business.

Transformation: By using faster, more efficient systems, you’ve suddenly freed up a lot of time. Instead of spending the day running your systems, you and your colleagues can improve those systems. What are customers saying to you? What market trends are you seeing? What are your business goals? Find the answers to those questions and use them to transform your business.

Growth: Once you’ve identified where your business needs to be, you can grow in that direction. There’s a good chance you’re saving money by being in the cloud, so you might consider reallocating some of the funding for new avenues of growth. Add capacity, infrastructure, services—whatever it takes to get your business to the next level.

Disruption: This is the fun one; the one where you get to make a splash and set the tone of your industry. Even if that’s not an immediate reality, you will find that the speed and flexibility of the cloud allows you to pivot relatively easily, making it much easier to test new ideas.

Making it Count

There’s one more key component to running in the cloud: customer data.

If your applications are designed to engage with the customer, you need to know when and how your customer interacted with the application. For that, you need reliable data.

This is a prime reason to use technologies like IBM MQ and IBM Event Streams. IBM MQ ensures every order is received and that it’s only processed once. IBM Event Streams builds on that by taking a data event (like placing an order) and triggering a follow-up action (like sending a confirmation email). Both of these products have proven reliability and they deploy in the cloud, which means that they’re already ready to work with your new cloud-based infrastructure.

Now is also a great time to consider options like deploying IBM MQ on AWS. IBM will deploy and maintain the MQ queue manager in your chosen AWS region, and you’ll simply need to configure your queues.

IBM Cloud-based systems help you respond quickly

No matter where you choose to deploy, using cloud-based systems will help you to respond quickly to business needs and opportunities without the concern of managing the physical infrastructure. It will also allow you more time to work with customers.

To learn more, visit the IBM Cloud website to see what options are available to you. From security to AI, there are solutions to fit every business need.

P.S. You can watch the AT&T commercial here.

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