Automate the logic that drives your business

A business rules management system (BRMS) governs and automates the logical statements (rules) underpinning the repeatable decisions controlling your business. Business rules can be found in processes, applications, databases and even in documents, spreadsheets and your experts’ heads.

And in today’s rapidly changing business environment, it’s imperative to have a way to consistently manage those rules across your organization.

Discover the next evolution of business rules management systems

IBM Operational Decision Manager helps you document, implement, change and govern the repeatable decisions that control your business operations. As part of IBM's digital business automation platform, IBM Operational Decision Manager features an automated business rules system integrated with event data, helping you to:

  • Deliver agility and control in your day-to-day operations by separating business logic from application code.
  • Apply insights from data to help make your operational decisions more relevant and personalized in near real-time.
  • Extend control of changing the rules to those responsible for the policies, regulations and practices that run your business.

An ODM solution enables you to make the right decisions at the right time. As a result, you can deliver more personalized, engaging customer experiences while also improving efficiency.

Case studies

Belgian insurance company, Axa, adopts IBM Operational Decision Manager to gain business agility and modernize IT.

Starwood Hotels and Resorts Worldwide improves customer centricity with IBM Operational Decision Manager.

The PNC Financial Services Group Inc. uses IBM’s ODM solution to grant control of rule authoring and maintenance of over 5 million business rules to the lines of business.

NHSBT adopts a rules-based platform for organ allocation

We recapture both the workflow and the decision-making capability in [IBM] Operational Decision Manager to actually enable the allocation to happen.

Sally Johnson, Director of Organ Donation and Transplant, UK National Health Service Blood and Transplant

Improve business agility and customer centricity. Empower the LOB.

IBM Operational Decision Manager builds and manages business rules to improve agility and customer centricity and to provide lines of business (LOB) control over the organization’s processes and decisions.

The key challenge organizations face is to link their sensing capabilities with the ability to take appropriate action in real time, so that they can:

  • Analyze and correlate the context of events.
  • Detect risks and opportunities.
  • Respond with the right action at the right time.

ODM — capturing, automating and governing frequent, repeatable business decisions — is an increasingly critical operational imperative. Though most business process management (BPM) systems have a limited business rules and logic capability, operational agility improves dramatically when rules and decision logic are managed separately from process management and maintenance. This is the business advantage IBM Operational Decision Manager provides.

Learn how Axa uses business rules to gain agility and modernize IT.

The ability to send your customers relevant messages and offers at the right time and place is the key to adopting a customer-centric approach to doing business and differentiating you from your competition.

IBM Operational Decision Manager Advanced with its Decision Server Insights (DSI) capability maintains a real-time context for each customer, enabling you to accumulate customer data and events and provide insight into a customer’s past behavior, current status and likely future behavior.

See how Starwood uses business rules to improve customer engagement.

ODM simplifies rules by describing business policies and regulations in natural language that business and IT users can understand. This helps everyone in the organization to interpret the business rules the same way.

IBM Operational Decision Manager provides a comprehensive environment to help IT and business stakeholders collaborate in the specification and maintenance of business logic. Through visual representations, decision tables or business rules in natural language, this solution puts the business user in the driver's seat.

Learn how PNC uses IBM’s ODM solution to create and own their business rules.

Connect with us

Talk to an expert about improving business rules management with IBM Operational Decision Manager.
Call 877-426-3774 (Priority code: Hybrid Cloud)