Improve operational performance using automated business rules to make better decisions

Enable consistency, agility and an improved customer experience

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Automate the logic that drives your operations’ repeatable decisions

A business rules management system (BRMS) governs and automates the logical statements (rules) underpinning the repeatable decisions controlling your operations. Business rules can be found in processes, applications, databases, and even in documents, spreadsheets and your experts’ heads. And in today’s rapidly changing business environment, it is imperative to have a way to consistently manage those rules across your organisation.

Discover the next evolution of business rules management systems

Evolving from business rules management, operational decision management (ODM) helps you document, implement, change and govern the repeatable decisions that control your business operations. An ODM solution features an automated business rules system integrated with event-driven data, helping you to:

  • Deliver agility and control in your day-to-day operations
  • Apply insights gleaned from data to help make your operational decisions more relevant and personalised in near real-time
  • Extend rules-change control to those responsible for the policies, regulations and practices that run your business

An ODM solution positions you to make the right decisions at the right time. As a result, you can deliver more personalised, engaging customer experiences while also improving efficiency.

Case studies

WestJet and IBM use business rules to deliver an exceptional travel experience

Using IBM Operational Decision Manager, this Canadian low-cost carrier is integrating notifications tailored to customer preferences to provide customers with critical information at the right time through various channels.

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Starwood Hotels and Resorts Worldwide improve customer engagement using business rules

Starwood uses IBM Operational Decision Manager software to allow customers to select room location and features during booking, helping the company deliver the exact experience customers want.

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Axa gains agility and modernises IT with adoption of operational decision management

This Belgian insurance company can now respond to market demands in real-time after moving from legacy systems to a centralised platform with IBM Operational Decision Manager.

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Get started elevating your business rules management with IBM Operational Decision Manager

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