At NRF 2017, explore IBM Cloud solutions and discover new ways to create differentiated retail experiences that delight your customers.


Macy's and IBM Watson™ are leveraging artificial intelligence to create an on-call mobile shopping companion that helps shoppers navigate the store.

Deliver a differentiated retail experience using cloud

The IBM Cloud empowers you to modernize your approach to retail solutions. We offer a secure, responsive cloud infrastructure; a sophisticated development platform; and a rich portfolio of analytics, Internet of Things (IoT) and mobile services. With our platform, you are positioned to drive sales by optimizing operations and supply chain management through data-driven insights that fuel personalized merchandising for always-on consumers.

The IBM Cloud is ready for your next holiday rush or viral sensation, no matter where you are and no matter when it hits. With IBM Cloud, your top-performing apps or websites are protected from surges in traffic, so your customers can stay engaged. Scale up or down easily to respond to changes in demand.

Exceed customer expectations with a retail solution on cloud

Agile retail cloud infrastructure


Meet changing demand with high-performing servers and storage that scale as needed.

Connect with retail customers


Personalize the customer experience by embedding cognitive, mobile and IoT technologies into apps and services.

Secure retail cloud infrastructure


Manage compliance and protect consumer data with hybrid cloud options plus physical, network and system safeguards.

How can cloud help you modernize retail operations and customer experiences?

Strengthen your competitiveness with cloud retail solutions

“I need to strengthen my competitiveness by delivering personalized, differentiated and engaging consumer experiences.”

Gain a deeper understanding of customer behaviors, wants and needs with Watson analytics and IoT services.

Synchronize mobile, web and in-store data to identify patterns and deliver relevant, timely promotions and offers.

Grow customer satisfaction by developing an experience where the customer is the channel — during and after the point of sale.

Optimize your supply chain to meet fluctuating customer demand with sophisticated knowledge of trends, demographics and vendor capabilities.

Cloud retail solutions deliver responsive cost effective services to customers and suppliers

“I need a responsive, cost-effective, secure infrastructure that can scale immediately and offer innovative services for a competitive advantage.”

Improve operational agility with the flexibility of on-demand, pay-as-you-go, compute and storage resources.

Enhance security using single-tenant, bare metal environments or private cloud as a service.

Deploy a hybrid cloud model that connects on-premises and cloud resources for greater productivity.

Scale quickly to meet seasonal or event demands through an easy-to-use customer portal or auto-scaling capabilities.

GameStop Technology Institute advances its retail experience through innovative mobile apps

GameStop Technology Institute delivers progressive digital and retail experiences to its customers by using IBM Bluemix® to rapidly test and deploy new, innovative apps.

Customer story

IBM is a pioneer when it comes to implementing cloud solutions and delivering them on a global scale.

— Jeff Donaldson

SVP, GameStop Technology Institute

Build your retail solution on cloud to drive a profitable business


With Bluemix, you can choose from integrated public, dedicated and local deployment models and a robust catalog that includes IoT, mobile and cognitive services. Plus use DevOps services to rapidly develop, test and deploy your apps more quickly.

Analytics and cognitive services

Use proven cognitive analytics solutions from Watson so you can tap into data from connected consumers to anticipate and act on their needs.

IBM MobileFirst™

Develop, integrate and test apps at scale and enable more relevant engagements designed specifically for mobile users.

Start planning the future of your retail experience with cloud

Let us help you realize the value of a retail cloud solution that supports innovation and drives profits.

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