Reach new customers with the API economy

Monetize your data to create new revenue streams for your business

Take the 90-second API economy self-assessment Read the APIs for Dummies ebook

Inomera Research

Unlocking the hidden value of data with an API management solution

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What is the API economy?

In today’s world of ever-expanding interconnectivity, application programming interfaces (APIs) have emerged as important tools for providing access to data and capabilities beyond the firewall. Organizations increasingly use APIs to bring together an ecosystem partners and unlock new sources of value.

To take advantage of these capabilities, companies must understand the forces driving API usage, as well as the potential business models and monetization strategies APIs can help create. Successful organizations will see APIs not just as technical tools, but as sources of strategic value in today’s digital economy.

 

Why should you develop and consume APIs?

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Create differentiating customer experiences

Employ ever-more responsive websites, custom mobile apps and other user-friendly digital interfaces to enhance your interactions with customers.

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Extend your reach into a larger ecosystem

Use the data and services of other organizations by reducing the costs of obtaining, sharing and applying technology resources from external companies.

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Deliver innovation to market faster

Take advantage of sophisticated technologies without having to develop them internally. Manage APIs being produced and consumed more efficiently.

Take advantage of IBM’s leadership in the API economy

Evolution of the API economy

To succeed in the API economy, organizations must understand the driving forces behind it and the new business models and monetization strategies it can help create. Key drivers and enablers of the API economy are creating new API business models and monetization strategies.

Innovation in the API economy

To differentiate themselves in a highly competitive market, companies need to create digital capabilities for end users as well as API experiences that set themselves apart in the minds of developers and the organizations they support.

Master the API economy

Want to discuss your API initiative with an IBM expert? Jump-start your journey with a no-charge strategy consult.

Are you a developer?

Visit our developer center on developerWorks for our no-charge trial, how-to guides and more.

 

Featured products

IBM API Connect

Create, manage, publish and promote your APIs.

IBM DataPower Gateway

Secure your APIs with an industry-leading enterprise-grade gateway.

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