The key challenge organizations face is to link their sensing capabilities with the ability to take appropriate action in real time, so that they can:
- Analyze and correlate the context of events.
- Detect risks and opportunities.
- Respond with the right action at the right time.
ODM — capturing, automating and governing frequent, repeatable business decisions — is an increasingly critical operational imperative. Though most business process management (BPM) systems have a limited business rules and logic capability, operational agility improves dramatically when rules and decision logic are managed separately from process management and maintenance. This is the business advantage IBM Operational Decision Manager provides.
Learn how Axa uses business rules to gain agility and modernize IT.
The ability to send your customers relevant messages and offers at the right time and place is the key to adopting a customer-centric approach to doing business and differentiating you from your competition.
IBM Operational Decision Manager Advanced with its Decision Server Insights (DSI) capability maintains a real-time context for each customer, enabling you to accumulate customer data and events and provide insight into a customer’s past behavior, current status and likely future behavior.
See how Starwood uses business rules to improve customer engagement.
ODM simplifies rules by describing business policies and regulations in natural language that business and IT users can understand. This helps everyone in the organization to interpret the business rules the same way.
IBM Operational Decision Manager provides a comprehensive environment to help IT and business stakeholders collaborate in the specification and maintenance of business logic. Through visual representations, decision tables or business rules in natural language, this solution puts the business user in the driver's seat.
Learn how PNC uses IBM’s ODM solution to create and own their business rules.