How IBM Cloud technology helps shoppers navigate gift giving

Getting to the mall through traffic to shop for gifts can be a struggle, but so can figuring out what to buy once you arrive. Using IBM Bluemix and Watson, San Francisco’s Westfield Centre offers shoppers guidance, helping them select the perfect present.

A cognitive app installed in an on-premises kiosk enables:

  • Shoppers to find gifts suited to their loved ones using data in the cloud and personality profiles
  • Retailers to better connect with customers using that data
  • Interactive touch points throughout the mall

During the 2015 holiday shopping season, Westfield reached an average of 370 customers per day with the app and boasted an 11% conversion rate.

Learn about the cloud building blocks that are changing how people shop.

The changing face of retail

Cognitive computing helps retailers deliver personalized experiences

Using apps built on IBM Bluemix, get to the “dark data” so you can get to know your customers better and they can get a better idea of what you have to offer.

IBM's Cognitive Retail Experience


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How cognitive computing
is changing shopping.

See how the gift-giving app built
on IBM Bluemix works.

Learn more and try IBM Bluemix.

Why personality matters

Add cognitive to your apps with IBM Watson Developer Cloud

Use language, vision, speech and data insight APIs with numerous services and options for developing cognitive applications. A full library of APIs is available through IBM Bluemix to help you unleash creative intelligence to the world.

See why good apps are not good enough


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From design to app in days

IBM MobileFirst Platform is a full-featured development platform

Build, secure and manage your entire mobile application portfolio with a single, full-featured development platform.

Learn about the IBM MobileFirst platform for mobile app development


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Learn five ways to optimize your mobile applications with behavior analytics

Explore how you can speed mobile app development with a cloud-based platform

Learn more and try IBM MobileFirst Foundation

Connect with us.

Ready to get started but not sure where to begin? We’ll help you find the cloud solutions that fit your specific business goals and needs.

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