Drive data and AI with Watson Studio

The journey to AI begins with data. The following how-tos and tutorials demonstrate how your team can use IBM Watson Studio to rapidly build, train and deploy AI models.

Watch the overview video (03:19)

Watson Studio is an integrated environment that makes data, AI, machine learning and deep learning accessible across your organization.

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Your data is trying to tell you something

Every enterprise has data, but in order to collaborate and develop AI driven solutions, your team needs to be empowered. Watson Studio provides the integrated environment needed for this collaboration.

To give more context to the following tutorials, we’ll use an omnichannel outdoor and sporting goods retail company as an example.

Read more about the business scenario

Using data to address a dip in sales

This likely sounds familiar: You’re in a monthly or quarterly review and a sales pipeline report shows that a product or region is declining in sales month over month. The team around the table starts to discuss the possibilities:

Monthly and quarterly reporting, along with real-time dashboards, show us that something’s happening, but these reports don’t tell us why. That’s why we need to be curious and dig deeper to find out how best to address the issue at hand.

In this scenario, a business analyst notices sales in outdoor protection gear (i.e. bug repellant) were declining. To make sense of this decline, the team uses Watson Studio to look at data surrounding their past marketing campaigns and finds a majority of sales stemmed from a single promotion. A quick glance at the product’s gross margins shows that there is scope for a sale and the company could run a targeted promotion.

But, did we jump to an answer too soon? In today’s “fail fast,” culture, it’s easy to spring into action without all the information at hand.

What if we analyzed a greater number of factors to determine what we needed to adjust to get sales back on track? Perhaps our recommendations will help to not only solve the problem at hand, but also attract new customers, delight existing ones, and find ways to operate more smoothly and efficiently.

Let’s explore a little more through tutorials.

Line chart of a sales pipeline report showing declining sales

Assembling your data team

Your team likely uses tools today like Watson Analytics and SPSS to manage reporting and uncover any initial insights. Whether you have a large team or just a few individuals who wear a lot of hats, we’re certain that monitoring tools like our dashboarding service will provide the solutions and oversight you need. These integrated analytic dashboards enable discovery and insights, which can be turned into user-friendly visualizations to share across the business.

How can I discover and better understand my data?

How can I prep my data to make it easily usable?

How can I discover deeper, more meaningful insights?

How can I build customer experiences that continuously improve?

Ready to see what Watson Studio can do for you?

Contact an IBM representative to get started, and see how Watson Studio can help you make a shift to becoming a data driven organization with:

  • Store and catalog data and models, wherever they reside
  • Transform and prep your data for analysis
  • Analyze data in a collaborative environment
  • Build smarter apps to create better experiences