The [IBM] 360 degree view of a customer helps us understand how the customer touches our company in ways we can, could never understand or fully comprehend.

Brandon Thomas, Chief Data Officer, Zions Bancorporation

Business Challenge

After a series of mergers and acquisitions, Zions Bancorporation sought a standardized, highly secure way to store and access a comprehensive view of its customers’ interactions with the bank.


With the help of IBM InfoSphere Master Data Management, Zions gained a 360 degree view of its clients delivers superior customer service regardless of the communication or transaction channel chosen by its clients. The 360 view of the client provides customer service and marketing teams with the ability to identify cross-sell and upsell opportunities that generate new revenue opportunities.

Solution Components

  • Other