Business challenge

PLM wanted to not only share its compiled healthcare information, but also learn from that data, anticipate questions medical professionals might ask and provide real-time answers about prescription drugs.

Transformation

PLM selected a solution that transforms data regarding roughly 35,000 pharmaceutical remedies into algorithms that can process in natural Spanish language for healthcare experts in Mexico and throughout Latin America.

Results

More than 20Bx improvement in reading

millions of databases, which now takes several seconds, as opposed to two years with manual process

Advances from old

print-based media process to new digital and cognitive models

Gains new customers

and increases revenue with real-time analytics solution

Business challenge story

Information sharing needed

The digital age brought PLM to a crossroads. The small healthcare sciences publisher in Latin America realized that it needed another element to complete its business transformation and to continue growing. PLM wanted to not only share its compiled healthcare information with the rest of the Spanish-speaking world, but also learn from that data, anticipate questions medical professionals might ask and provide valuable consulting services for customers. Instead of doctors and healthcare specialists having to read a complete drug document when prescribing for a patient, for example, PLM wanted to provide real-time answers about proper prescription doses and other relevant drug information.
 

If we hadn’t started the transition to cognitive computing four years ago, we’d be out of business today.

—Antonio Carrasco,Chief Executive Officer,PLM

Transformation story

Restoring health through scientific knowledge

PLM’s main objective is to help restore health through scientific knowledge. Each year, doctors and health specialists base millions of treatment decisions on the information in PLM’s database, including dosage information for different patient characteristics such as age and weight, and information on potential interactions between prescription drugs. With the help of IBM Premier Business Partner DataSkill Inc., PLM deployed a solution that collects and analyzes structured and unstructured content from documents, emails, databases, websites and other enterprise repositories. By accessing a platform that crawls and imports content, parses and analyzes content, and creates a searchable index, organizations can perform text analytics across all of the enterprise data collected by the PLM solution and have it available for search and analysis. The solution transforms data regarding roughly 35,000 pharmaceutical remedies into algorithms that can process in natural Spanish language—along with scientific, health and medical languages—and then adds that information to a global network of health knowledge that doctors and healthcare workers can access.

Results story

Customers gained and revenue increased

In 2013, PLM launched its first database to the market in Mexico. It took two years to compile the data using a manual process. The cognitive solution, once trained, can read and understand the information contained in millions of databases in just several seconds. The solution completely changes PLM’s business model, moving it beyond a print-based process to digital and cognitive models. With it, PLM is gaining new customers and increasing revenue.

About PLM

Headquartered in Mexico City, Mexico, PLM is a publishing company and a leader in health information in Latin America, with operations in Mexico, Colombia, Peru, Ecuador and Panama. Founded in 1942, PLM has a primary goal of helping to restore health through scientific knowledge. Employing roughly 200 people, the company provides the most current information on the proper prescription of drugs for human, animal and plant health restoration in 18 countries throughout Latin America.

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