Business Challenge story
In the ultra-competitive mobile and online gaming industry, the ability to identify loyal clients and reduce customer churn are key factors to success.
With deep insight into customer behavior, Big Fish Games can now continually fine-tune existing games and the development of new releases to give audiences more of what they want.
By optimizing the player experience, the company enhances customer engagement and loyalty, and reduces churn; responding faster to changing trends in the marketplace boosts competitiveness.
- InfoSphere BigInsights Enterprise Edition
- PureData System for Analytics (powered by Netezza technology)