With IBM Analytics solutions, we are increasing customer engagement and loyalty, and attracting new users.

—David Darden, BI Engineering Manager, Big Fish Games,

Business Challenge story

In the ultra-competitive mobile and online gaming industry, the ability to identify loyal clients and reduce customer churn are key factors to success.

Transformation

With deep insight into customer behavior, Big Fish Games can now continually fine-tune existing games and the development of new releases to give audiences more of what they want.

Benefits

By optimizing the player experience, the company enhances customer engagement and loyalty, and reduces churn; responding faster to changing trends in the marketplace boosts competitiveness.

  • IBM Hybrid Cloud
    • InfoSphere BigInsights Enterprise Edition
    • PureData System for Analytics (powered by Netezza technology)