Business Challenge story
Personalization pioneer Coherent Path Inc. wanted to help its retail clients leverage their customer data to deliver experiences and offers that are optimized for the entire customer journey, not just the next step.
Using IBM InfoSphere® BigInsights®, Coherent Path Inc. developed a sophisticated solution that maps product and transactional environments and delivers personalized experiences that are tailored to each unique customer journey.
With a foundation of advanced customer insights, retailers can personalize customer engagement in a way that inspires long-term loyalty and value, in addition to near-term revenue.
- Infosphere BigInsights