Business Challenge story
To keep tennis fans engaged with its coverage of The Championships 2015, the AELTC wanted to use real-time match data to attract fans’ attention and encourage them to visit its digital platforms.
IBM built a solution that analyzes streams of match data, pushes notifications to the AELTC’s content team and instantly alerts them to newsworthy events, giving them a head start on creating content.
The content team was able to break news of records and milestones on social media in seconds, much faster than competing media channels – driving more traffic to wimbledon.com and social platforms.
- GBS AD&I - ADM - AMS - Outsourcing
- GBS AD&I - Application Development & Management
- GBS AD&I - iX&M - Mobile
- GBS AD&I - iX&M - Mobile - AMS SO/SI - Mobile
- IBM Global Business Services
- InfoSphere Streams
- SPSS Modeler