With the help of the IBM’s Customer Network Analytics Platform, we were able to make the perfect match between what we already have in place coming from the network and what we already also had in regards to the customer information and the data plans, the voice plans.

Rodolfo Carlos López Lozano, Project Manager, Telefónica México

Business Challenge story

Telefonica Mexico needed to attract and retain its corporate customers. How could they leverage network data to improve the customer experience?


Telefonica Mexico selected IBM Customer and Network Analytics to identify client priorities, improve service and easy access to key information


IBM Customer Network Analytics provides all the flexibility in manipulating the data along with simple dashboards and reports to help retain the corporate accounts.

Solution Category

  • IBM Hybrid Cloud
  • Solution Components

    • Telecom: Accelerate Digital Transformation