What makes consumers excited to shop? With more than 1,000 stores, there’s always brand-name styles at discount prices nearby. So when one of the country’s leading affordable apparel and home goods retailers wanted to increase brand awareness and track foot traffic in-store, it turned to IBM Watson Advertising to help find a solution.

To reach consumers who may not be aware of their nearest store location, the brand leveraged store locator adaptor technology in their ads, which seamlessly integrated into The Weather Channel’s mobile app experience and pointed users toward their nearest store location. Through mobile branded backgrounds and integrated creative, the brand reached current and potential customers alike and increased exposure and awareness.

Plus, through the use of data targeting including their own customer data, they were able to measure and track in-store sales to confirm just how many buyers – especially new buyers – visited their stores as a result of these ads.


This campaign led to increased brand awareness and sales conversions at retail locations, generating:

  • 144k total buyers
  • 19k new buyers
  • .67% overall CTR
  • 28M impressions

Focus Area

  • AI/Watson