When a tier 1 automotive brand wanted to creatively promote its new models at both a national and local level, it turned to The Weather Company, with its massive national scale and local reach.
The campaign featured a 1-day takeover on our mobile app, using our high-impact, award-winning Branded Backgrounds to increase awareness. Also included were Native Elements to extend the reach of the messaging for greater impact.
For such a small timeframe, the effort garnered big results:
- 3.47% CTR of iPhone native ads (+8x the Google display CTR benchmarks for auto)
- .76% CTR of branded Backgrounds on iPhone & Android (4x higher than TWC benchmarks)