Business challenge

To empower clients to drive ticket sales, retain season ticket holders and create up- and cross-selling opportunities, Ticketmaster wanted to help them harness its data to personalize their outreach.


Ticketmaster launched a new digital marketing offering called TM Engage. Powered by IBM Watson Campaign Automation, TM Engage helps Ticketmaster’s clients deliver personalized messages to fans.


Enhances the fan experience with tailored content, helping to drive ticket sales. Creates new up- and cross-selling opportunities via greater fan engagement during events. Nurtures season-ticket holders and encourages more people to renew each year.

Solution category

  • Watson Customer Engagement
  • Solution components