We can go into Cloud very quickly, implement a different scenario, test it out in the marketplace, get immediate results, inform ourselves from what works or doesn't work, make the decisions and then build the right solution in the long run.

Christos Kotsakis, Chief Technology and Innovation Officer, Starwood Hotels & Resorts Worldwide

Business Challenge story

With tools like APIs and the cloud, IT now stands at the forefront of creating those innovations. Technologies like these open the door to new ways of leveraging customer data and of becoming ever-more finely tuned to - and capable of – continually improving the customer experience. It’s about redefining customer relationships, differentiating from competitors and speeding solution delivery to-market, all while reducing cost and risk to the business.


Meet Christos Kotsakis, CTO of Starwood Hotels. Christos’s personal story shows how he leverages cloud technology and APIs to drive an iterative, low-cost and low-risk approach to developing and deploying new services for Starwood guests and personalizing the guest experience.


Christos's IT team at Starwood delivers new solutions to the business approximately 50 percent faster than they could a couple of years ago. As a result, the business can try more, and innovate faster, with less risk. Where Starwood used to have to make a "big bet" on one solution, it can now take the more agile cloud approach and try multiple solutions at less cost, identifying the best fit for the long run.

Solution Category

  • IBM Cloud
  • Middleware
  • IBM Hybrid Cloud
  • Hybrid Cloud Integration