Business Challenge story
SPARDA struggled to share processes and knowledge among staff and needed to understand customers better to improve cross-selling.
Safebook social software for customer relationship management (CRM) from IBM® Business Partner INTRANET Software and Consulting GmbH improved communications and collaboration and provided a more complete view of each customer.
With employees better able to understand each other, the bank's products and their mutual customers, SPARDA improved customer service and became more effective at cross-selling and up-selling.
- ICS: Domino