Today SPARDA Bank enjoys more effective business processes and enhanced sales opportunities. "Our suite of social CRM tools improved internal creativity, efficiency, information sharing and collaboration. In addition to helping with product management and sales and marketing, social software improved customer service."

—Dr. Carl Hofrichter, CEO of SPARDA Bank,

Business Challenge story

SPARDA struggled to share processes and knowledge among staff and needed to understand customers better to improve cross-selling.

Transformation

Safebook social software for customer relationship management (CRM) from IBM® Business Partner INTRANET Software and Consulting GmbH improved communications and collaboration and provided a more complete view of each customer.

Benefits

With employees better able to understand each other, the bank's products and their mutual customers, SPARDA improved customer service and became more effective at cross-selling and up-selling.

  • Social Business
    • ICS: Domino