Using IBM Analytics for Apache Spark, we can now give in-store teams valuable insight in seconds.

Ram Himmatraopet, Founder & CEO, SmarterData

Business Challenge story

To help its clients navigate the uncertainties of the digital-age retail industry, SmarterData wanted to find new ways to provide relevant, actionable, data-driven insights into consumer behavior.


SmarterData uses IBM® Analytics for Apache Spark to build next-generation retail analytics apps that combine operational and contextual data to give clients a new understanding of consumer desires.


SmarterData’s clients can now perform real-time analysis, utilizing everything from point-of-sale data to weather data, empowering in-store employees to take immediate action on the shop floor.

Solution Category

  • Cloud
  • Solution Components

    • Consumer Centric Retailing
    • IBM Analytics for Apache Spark (Managed Cloud Spark Service)
    • Retail: Digital Experience
    • Retail: Digital Operations