Business Challenge story
To help its clients navigate the uncertainties of the digital-age retail industry, SmarterData wanted to find new ways to provide relevant, actionable, data-driven insights into consumer behavior.
SmarterData uses IBM® Analytics for Apache Spark to build next-generation retail analytics apps that combine operational and contextual data to give clients a new understanding of consumer desires.
SmarterData’s clients can now perform real-time analysis, utilizing everything from point-of-sale data to weather data, empowering in-store employees to take immediate action on the shop floor.
- Consumer Centric Retailing
- IBM Analytics for Apache Spark (Managed Cloud Spark Service)
- Retail: Digital Experience
- Retail: Digital Operations