IBM is helping us develop innovative IoT solutions that will change the face of entire industries.

Ray Sikka, CEO, Sensitel

Business Challenge story

Many retailers suffer from the same headache. When a shopper enters a store seeking advice, if they cannot find a sales assistant quickly, they leave empty-handed – and the store loses out on a sale.


Sensitel’s SENS platform uses the Internet of Things (IoT) to track shoppers’ locations and even recognize their faces, and sends mobile notifications to help staff assist customers and make offers.


Location analysis and facial recognition help retailers deliver personalized services. For every 10 percent increase in staff engagement with customers, sales are estimated to increase by 5 percent.

Solution Category

  • IBM Hybrid Cloud
    • Data Scientist Workbench
    • IBM Analytics for Apache Spark (Managed Cloud Spark Service)
    • Retail: Smarter Shopping Experience