Today, Frito-Lay must deliver a much wider variety of products and get them to its consumers in an ever-expanding variety of ways. It embarked on a digital transformation of the handheld device technology used by its frontline salesforce, first to improve its ease-of-use, and second to make better use of the data captured by those devices. Working with IBM Garage, Frito-Lay designed a sales hub application focused on user-center design and agile development. Now, even a new delivery person can pick up the device and learn it intuitively. The company captures the data and uses it to improve distribution, to deliver the right snack to the right consumer from one of the world’s most complex distribution models.