IBM Watson Data Platform not only allows us to get the data in to our platform, but to cut the data; to slice and dice the data in a way that can be leveraged within our apps and ultimately allow our users to better engage with our platform.

—Shiv Sehgal, Product Manager of the Media Mantra Platform, RSG Media

Business Challenge story

As the media and entertainment space has changed, so has the vast amounts of audience data in terms of the sources the information comes from. It used to be that audience ratings came from Neilsen, however, in today's marketplace audience data comes from Neilsen, Rentrak, comScore, Hulu, Crackle, Netflix, Twitter, and many others. RSG Media needed a set of solutions to power its platform, Media Mantra A2SI, so it could process data on the fly all across the world for it's customers leveraging the Media Mantra A2SI analytics-as-a-service platform.


The Media Mantra Platform is built on the IBM® Cloudant® NoSQL document store and IBM Db2 Warehouse on Cloud service, orchestrated through the IBM Bluemix® cloud application development platform. Cloudant’s Schema Discovery Process (SDP) is used to ingest and translate semi-structured data from more than 50 sources, and structure that data into a schema that the Db2 relational data warehouse understands. RSG’s data scientists can then perform in-depth statistical analytics and modeling using the open-source R toolset, which is built into IBM Db2 Warehouse on Cloud. The results then flow back into Cloudant, and are presented to users via a series of analytical applications, dashboards and reports. In addition to high-speed data ingestion, RSG is also increasingly using IBM Analytics for Apache Spark to handle algorithmic modeling tasks.


With the analytics tools available from RSG Media, programmers can build competitive schedules to grow audiences. Targeted advertising optimizes campaigns by reallocating inventory in real time. Behavior-based promotions boost reach and conversions.

Solution components

  • IBM Hybrid Cloud
    • IBM Analytics for Apache Spark (Managed Cloud Spark Service)
    • Db2 Warehouse on Cloud