Business Challenge story
With audiences fragmented across a wide range of viewing platforms that offer unique obstacles for monetization, media companies increasingly struggle to understand audience behavior.
RSG Media’s Media Mantra A2SI analytics platform gives media companies greater power to optimize programming schedules and deliver hyper-targeted audiences for advertising and marketing campaigns.
Programmers can build competitive schedules to grow audiences. Targeted advertising optimizes campaigns by reallocating inventory in real time. Behavior-based promotions boost reach and conversions.
- IBM Analytics for Apache Spark (Managed Cloud Spark Service)
- CDS Cloudant SaaS