Business Challenge

REA needed to streamline and scale their product catalogue and pricing structure. They needed a partner with expertise to help them scale their business globally.


In just twelve months, REA migrated from multiple systems with manual contracting to a fully integrated end-to-end lead-to-cash company.

Business Results

Roll out new engagement solutions

including a mobile first and customer-facing self-service portal

Allows customers

to purchase, upgrade and renew products on-the-go

Visibility across their multiple brands

in Hong Kong, Singapore and Malaysia

Business challenge story

Scale the business globally

REA Group Limited, a multinational digital advertising company specializing in property and headquartered in Melbourne, Australia, needed to streamline and scale their product catalogue and pricing structure. With the complexity that comes from managing five brands, across three countries, with multiple business units and approximately 750 products, REA’s team needed a single selling hub to create a seamless global property advertising engine.

Bluewolf’s team and business model provide our agile organisation the critical ability to pivot and flex as necessary

Shane Williams, Executive Manager, REA Group

Transformation Story

Delivering greater impact for clients

REA worked with IBM Bluewolf to implement Salesforce Sales Cloud to standardize their sales process, CPQ Cloud to generate complex quotes quickly and efficiently, and Anypoint Platform to integrate data from its legacy systems. Every employee can now access real-time data to understand how products are performing, and proactively refine them, improving the company’s ability to deliver impact for their advertisers.

Results Story


REA is rolling out new engagement solutions, including a mobile first, customer-facing self-service portal that allows customers to purchase, upgrade and renew products on-the-go. Visibility across their multiple brands in Hong Kong, Singapore, Malaysia, and the Indonesia market pending, means regional leaders can easily access the information they need to accurately report on advertising pipeline and revenue.

business logo

REA Group Limited

REA Group Ltd and its subsidiary companies, known as the REA Group, make up a global online real estate advertising company headquartered in Melbourne, Australia. The REA Group is public company listed on the Australian Stock Exchange and is majority owned by News Corp Australia, a subsidiary of News Corp. The company now operates property websites in 10 countries that are used by more than 19,000 agents and have approximately 8.8 million unique visitors per month.

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Solution Component

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