To improve efficiency and deliver a better customer experience, Panalpina World Transport (Holding) Ltd. needed to automate its processes and streamline an increasingly complex IT landscape.
Panalpina worked with IBM to create a solution using an enterprise service bus (ESB) infrastructure, a business process management (BPM) solution, and an application programming interface (API) management platform.
Automates processesthat were previously manual, increasing efficiency
Simplifies proceduresfor connecting with external partners using APIs
Speeds information sharingwith customers, providing near real-time status
Business challenge story
Seeking automation, integrationLike many industries, freight forwarding faces increasing numbers of regulations that constantly change. Plus, industry profit margins are low, so efficiency is essential. “In the freight forwarding industry, you have to make sure that you can sustain high volumes, but for substantial profits, you must also reduce your costs,” says Pavel Perejoguine, Corporate Head of Data and Architecture at Panalpina.But Panalpina had a growing number of applications that prevented optimal efficiency. “We have more than 800 applications running, and this number is growing,” says Perejoguine. “To be as effective and competitive as possible, we have no other choice but to automate most of our processes and interfaces to streamline our IT landscape.” The business wanted a flexible solution that would help automate processes and improve the customer experience by allowing it to provide customers with timely information about shipments.
Streamlining complexityPanalpina worked with IBM to IBM to create a solution using three primary components: an enterprise service bus (ESB) infrastructure, a business process management (BPM) solution, and an application programming interface (API) management platform. “We invested in IBM Integration Bus, which provides enterprise service bus capabilities, IBM Business Process Manager software to automate our business processes, and IBM Operational Decision Manager to manage our business rules in a central engine,” says Perejoguine. With the BPM platform, Panalpina can automate processes to eliminate manual tasks and easily adjust business rules to accommodate changing regulations.The business also invested in IBM API Connect™ software and IBM® DataPower® Gateway devices to communicate with partners by publishing external interfaces as managed APIs. “The API is very important for our solution,” says Perejoguine. “We have to communicate with a lot of our partners and other logistics companies. Without manageable APIs, it is very costly to maintain those operations.”
Boosting efficiencyPanalpina used manual processes such as spreadsheets and manual data entry for years. “These are error-prone, expensive and laborious processes,” says Perejoguine. “With the IBM tools, we can now replace these methods with a fully automated solution. We now have better access to information and can give our customers near real-time information about the status of their shipments.” Using its previous methods, it could take several hours to add a new customer and address to its master data set. With the IBM solution, the business can add this information in a few minutes.Panalpina believes that the solution will help it maintain customers’ trust. “Our customers outsource all of their logistics problems to us, including managing all of the regulations from government authorities,” says Perejoguine. “It’s important that our customers trust us. And now we have to have a solution that helps us comply with all of those changing regulations.”
About Panalpina World Transport (Holding) Ltd.
Panalpina is a leading provider of supply chain solutions, combining air freight, ocean freight and logistics services. Headquartered in Basel, Switzerland, Panalpina has approximately 500 offices in more than 70 countries. It employs more than 14,500 people.
- API Connect
- Business Process Manager
- IBM DataPower Gateway
- Integration Bus
- Operational Decision Manager (ODM)
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To learn more about IBM Middleware, please contact your IBM marketing representative or IBM Business Partner, or visit the following websites: ibm.com/software/products/api-connect, ibm.com/marketplace/business-process-manager, ibm.com/marketplace/datapower-gateway, ibm.com/software/products/ibm-integration-bus, ibm.com/software/products/odm