IBM was a partner since the early stage of our conversation. IBM never tried to sell things to us. It was always a partner trying to build things with us.

Sobhan Daliry, CEO, NZN

Business Challenge

NZN, a content service provider is going through transformation. The company was established to help the brands get in touch with their potential customers by giving them voices and impact through audience. Currently, NZN is working to build business model to transform the content platform.

Transformation

Every content creator wonders what to write about next. In the past, the editor-in-chief usually decided. But today, data can be more important than one person’s opinion. That’s why NZN, a content services provider in Brazil, worked with IBM Garage to develop a way to apply AI analytics to the problem. Using IBM Watson technology, the NZN Trends service analyzes public content every 15 minutes to discover upward trending topics. Now, content creators have the intelligence to understand which subjects matter most to their audience at any given moment.

Solution Category

  • AI/Watson