Business Challenge story

A North American airline wanted to extend its thoughtful customer service, especially during flight cancellations or delays, by sending customers personalized, rules-generated email or text messages.


A rules-based travel notification system uses IBM Operational Decision Manager, IBM Integration Bus, IBM® WebSphere® MQ, IBM WebSphere DataPower® and IBM Tivoli® Directory Integrator.


With millions of messages sent, the travel experience is improved, passenger traffic is up 7.8 percent, 60 percent of passengers click for more information and just 0.5 percent have opted out.

Solution Category

  • Middleware
  • IBM Hybrid Cloud
  • Hybrid Cloud Integration
  • Solution Components

    • Integration Bus
    • Operational Decision Manager (ODM)
    • Software Services for WebSphere - Lab Services
    • WebSphere DataPower Integration XI52
    • WebSphere MQ