With IBM Watson Campaign Automation we are able to provide the right message at the right person in the right moment.

Chief Digital and Marketing Office, MediaWorld

Business Challenge

The key challenge faced by Mediaworld is to realign its business model to put customer data at the center of its campaigns.

Transformation

MediaWorld, Italy’s largest consumer electronics retailer, needed to realign its marketing model to put customer data at the center of its campaigns. After implementing IBM Watson Campaign Automation, the retailer’s personalized one-to-one campaigns often deliver conversion rates 10 to 30 times higher than previous marketing efforts.  

Solution Category

  • Watson