Business challenge

To launch a service designed to transform the standard hardware-based gaming model, LiquidSky sought a powerful cloud platform with a low-latency network.


The company provisioned IBM Cloud servers in 48 IBM Cloud data centers worldwide, creating the optimal hybrid cloud infrastructure for its streaming service.


Innovates gaming

with a first-of-its-kind low-latency streaming service powered by IBM Cloud technology

Scales for growth

with cloud servers available for deployment in just one hour

Drives down costs

with powerful bare metal servers and bandwidth between data centers at no charge

Business challenge story

A vision to transform hardware-based gaming

In the gaming industry, the continual demand for new cutting-edge capabilities creates a corresponding need for increasingly powerful hardware. “Gamers always need the most performance they can get their hands on,” says Ian McLoughlin, Chief Executive Officer and Cofounder of LiquidSky. “But after they invest in a new PC or upgrade, it quickly becomes obsolete.”

To address the challenge, McLoughlin began developing a solution designed to transform the standard gaming model, shifting hosting and delivery from a user’s local hardware to remote cloud infrastructure. For the service to succeed, a powerful cloud platform with a low-latency network was critical. “A few different companies have tried this, and one of the biggest hurdles has been latency,” he says. “You have to be able to deliver video in a certain time frame.”  

We tested Amazon and quite a lot of other cloud platforms, but none of them have the network IBM has.

—Ian McLoughlin,Chief Executive Officer and Cofounder,LiquidSky

Transformation story

Hybrid IBM Cloud infrastructure for low-latency delivery

Evaluating leading cloud providers, LiquidSky chose an IBM Cloud hosting solution based on the platform’s highly optimized network, global data center presence and high-performance graphics processing unit (GPU) technology. “We tested Amazon and quite a lot of other cloud platforms, but none of them have the network IBM has,” says McLoughlin. “And with IBM Cloud we can configure bare metal servers exactly the way we want.”

LiquidSky provisioned servers in 48 IBM Cloud data centers worldwide, creating the optimal hybrid cloud infrastructure to support a first-of-its-kind streaming service for gamers. “The IBM network and scalability are huge for us, and so is IBM’s data center coverage,” says McLoughlin. “We’re able to get servers as close to our users as possible, wherever they are, to drive down latency.”  

Results story

Game-changing scalability for a service in demand

High-powered IBM Cloud infrastructure and expertise proved essential for LiquidSky in bringing its service to gamers around the world. “Without this partnership with IBM, we would not have been able to grow anywhere near as quickly as we have been,” says McLoughlin.

With flexible IBM Cloud resources, LiquidSky can quickly and easily scale its infrastructure as demand for its solution continues to grow. “We can purchase a server and have it on within an hour,” says McLoughlin. “This is a game-changer in terms of scalability that has never really existed in the industry. None of our competitors are auto-scaling like this.”

Plus, LiquidSky drives down costs for delivering its service substantially with IBM Cloud technology. “IBM Cloud gives us the entire server so that we can divide and hypervise the resources to meet our own custom needs,” says McLoughlin. “Compared to Amazon, we can have a lot more users on a server, and that saves us a lot of money. Free bandwidth between data centers is also a huge deal for us in terms of cost.”  

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About LiquidSky

LiquidSky formed in 2014 to launch an ultra-low-latency gaming solution that turns any device into a high-performance computer for streaming the latest titles. The LiquidSky service provides gamers with all the computing power they need in the cloud, eliminating hardware investments and dramatically reducing gaming costs.

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