Overview

Because weather conditions impact dry eye conditions, a leading pharma brand came to The Weather Company looking to drive purchases of their dry eye relief products.

The brand leveraged WEATHERfx triggers and other audience targeting, plus mobile branded backgrounds, to reach relevant consumers and drive consideration of their products.

Results

A Nielsen 3rd party vendor study run in conjunction with the campaign proved that the brand’s advertising on the Weather Company’s properties drove higher consideration and greater purchase intent.

  • 28.2% lift in purchase intent. 
  • 24% waste reduction.
  • Sustained lift in purchase intent from 2/19 through the campaign’s end in March.
  • 913K impressions reallocated.

Focus Area

  • AI/Watson