We use IBM Marketing Cloud to apply what we consider best practices around direct marketing to how we service our clients.

Jeff Pattison, Vice President for Global eBusiness Servicing, MetLife

Business Challenge story

When it comes to something as important as your health, you want to be sure that you’re covered. How could MetLife more clearly communicate the benefits of its plans to millions of customers?


MetLife implemented an automated approach to direct marketing, enabling it to share tailored, timely information with more than 10 million plan participants.


MetLife has improved communication with its group and retail plan participants, enabling it to more clearly explain the benefits of its plans, and ensure customers are better informed than ever.

  • Watson
    • FSS: Insurance - Core Insurance - Life
    • FSS: Insurance - Front Office - Sales & Customer Service