Business Challenge story
For several years, IBM has used radio frequency identification (RFID) tags embedded in guests’ badges to track which sessions they attend at a conference. After the event, this data has been used to analyze the popularity of each session, and make more effective plans for the next conference. There had to be a better way of capturing this information and analyzing it in real-time, capitalizing on both structured and unstructured data, that would allow attendees to make the most of their event experience.
From a technical perspective, the solution – known as Attendee Real-Time Insight, or ARTIST – is built on the IBM Bluemix® cloud application development platform. At the heart of ARTIST is IBM Cloudant®, a NoSQL database that acts as a cloud-based repository for all the data that KollaCode needs to ingest. ARTIST uses another database, IBM dashDB™. Designed as a cloud data warehousing platform, dashDB provides built-in analytics tools that make it easy to perform complex calculations on large volumes of structured data. dashDB calculations can then be correlated with the data held in Cloudant
The platform underpinned by IBM Watson Data Platform through the use of IBM Cloudant and IBM dashDB is helping event KollaCode get so much smarter about how to make conferences more dynamic and responsive to attendees’ needs and desires – understanding what sessions have the biggest impact, and predict which activities are likely to appeal to each individual guest.