Business challenge

KCNC-TV built its Outdoor Weather Lab to differentiate its weather presentations. The station found that the set monitors originally installed couldn’t tolerate Colorado’s harsh weather and sun glare.  


The station uses the iPad interface and AR capabilities of Weather Company Max Connect and Weather Company Max Reality technologies to create and enable visually-compelling weather presentations.



the use of telestrations and the creation of animations


meteorologists to broadcast remotely using iPad tablets


weather presentations with AR capabilities

Business challenge story

Weather hinders outdoor presentations

High on the rooftop of an office building in downtown Denver, Colorado, the conditions for an avalanche are forming. A snow-covered mountain rises from below. Wind currents push the snow to the mountain’s leeward slope. Heavier snow starts to fall, accumulating, creating a slab. The slab soon buckles under its own weight, cascading down the mountainside as an avalanche.

The avalanche isn’t real, of course. It’s AR, made possible by Max Reality. A big fan of the technology is Ashton Altieri, Morning Meteorologist at KCNC-TV in Denver. Altieri uses the solution for weather presentations. According to the two-decade industry veteran, people have always craved weather information.

“Our viewers always want to know what’s happening with the weather,” he explains. “They’re often interested in climate statistics, particularly after big weather events. In my nearly 20 years in broadcast meteorology, that hasn’t changed.”

What has changed is the competitive landscape. Today’s viewers not only have more sources and options for accessing news and weather information than ever before, but there are also more industry players vying for their attention. Consequently, weather broadcasters are getting creative to differentiate themselves.

Altieri elaborates: “We’re very aware of who our competition is and what they’re doing. So when it comes to weather, we try to distinguish ourselves by telling the weather story differently than our competition does.”

KCNC-TV has a legacy of staying ahead. In 2013, it was the first station in Colorado to introduce a weather station on wheels capable of live mobile transmission: the CBS4 Mobile Weather Lab. In 2011, prior to IBM’s acquisition of The Weather Company and its professional division, Weather Services International (WSI), KCNC-TV was an early adopter of the WSI Max base software system and two of its add-on components, Weather Company Max Storm and Weather Company Max Studio technologies. The tools enabled KCNC-TV’s meteorologists to create multidimensional weather presentations, track storms and interact with their visualizations during a weathercast.

KCNC-TV’s next move was in 2017, when it built the CBS4 Outdoor Weather Lab. More than just a rooftop weather deck, the lab is outfitted with sophisticated weather equipment. Today, the 1,200 sq ft space, which sits on the roof of the station’s four-story headquarters, is Altieri’s home for explaining weather from a scientific standpoint.

However, designing an outdoor weather broadcasting studio comes with specific challenges; namely, the weather itself. For instance, housing and protecting Max workstations outdoors was deemed impractical. “We also invested in very large outdoor monitors that would display graphics originating from the Max system,” recalls Altieri. “It worked well at night but during the day, the sun made it difficult for viewers to see the content on the monitor.

“We realized we needed different solutions, including an interface to drive Max remotely as well as graphics that could be clearly seen any time of day.”

We consider all of our Max products as tools to help us deliver the best story possible.

Ashton Altieri, Morning Meteorologist, KCNC-TV, CBS4

Transformation story

Visualization tools and remote control

Those solutions were Max Connect and Max Reality technologies from The Weather Company, an IBM Business.

With Max Connect technology, which is an iPad interface for the Max software system, members of the KCNC-TV Weather Team are free to move away from their desks. They can easily broadcast from the Outdoor Weather Lab or other remote sites, and control their weather presentations using handheld Apple iPad tablets. They can also access a full range of telestration tools to support their weather presentations.

“We chose Max Connect because it was an easy way for us to bring the tools of Max into the Lab using an iPad instead of desktop workstations,” says Altieri. “Plus Connect is extremely easy to use, so it’s worked out quite well.”

To eliminate the glare issue, the station uses the AR capabilities of Max Reality. Altieri adds: “Suddenly sun glare wasn’t a problem anymore. Reality made the graphics extremely crisp and easy for our viewers to read — not to mention all the really cool, sophisticated animations you can do with Reality.”

To create the ‘cool’ content, the weather department at KCNC takes advantage of the software’s built-in animations and templates, or lineups. The department also downloads and customizes content from The Weather Company’s Weather Community portal. In addition, IBM provided training for the weather and graphics team at KCNC to create sophisticated, original lineups. After an artist on the graphics team builds a lineup, Altieri can use it again and again, changing it by simply dropping the content of the day into the lineup. In this way, the station can easily use Max Reality software in its daily newscasts without having the graphics team build new animations from scratch.

One such lineup is the Outdoor Weather Lab spin monitor. During weathercasts from the Outdoor Weather Lab, the AR-based monitor rises from the deck and unfolds to display weather information — all with just a single click on an iPad. Altieri and his colleagues use the spin monitor on a regular basis.

“We wanted the Lab to be an area where we could put far more emphasis on science and dive more deeply into weather stories than we did in the past,” explains Altieri. “We use the tools available to us in the Max system to explain weather instead of just sharing the forecast.”

The Weather Company technologies are designed to work together, even in remote circumstances. For instance, KCNC-TV’s meteorologists use the telestration tools in Max Connect with lineups in Max Reality to help explain weather conditions from the field.

“What’s great about having Connect together with Reality is that you can do telestrations even when away from the studio, which is really important during severe weather events,” says Altieri. “When you’re looking at a radar full screen and showing the potential for large hail or a tornado, there is nothing better than having the ability to telestrate. Such functionality is not usually available away from the studio.”

What’s great about having Connect together with Reality is that you can do telestrations even when away from the studio, which is really important during severe weather events.

Ashton Altieri, Morning Meteorologist, KCNC-TV, CBS4

Results story

Weather presentations with a wow factor

KCNC-TV uses Max technologies in every weathercast — and viewers love it. “When we first launched the Outdoor Weather Lab there was a lot of positive viewer feedback about the coolness factor and seeing graphics move up out of the ground,” recalls Altieri. “No one had really ever seen anything like that. We were the first in the market to have Connect and Reality.”

In addition to giving the station a competitive edge, the Max software also helps drive viewers from the station’s social platforms, over the top (OTT) content and mobile apps, back to the television channel itself — which remains the primary source of station revenue. The station then retains its audience using compelling graphics combined with good storytelling.

“We consider all of our Max products as tools to help us deliver the best story possible,” says Altieri, “as a visualization system that makes for stunning weather presentations. But it’s also the data behind those visuals that really make Max such a great system to use.”

Max technologies provide information from the interactive Convective Analysis and Storm Tracking (iCAST) system and the National Digital Forecast Database (NDFD). As of October 2020, Max technologies also offers the High-Resolution Rapid Refresh for smoke (HRRR-smoke) model, helping meteorologists forecast smoke concentrations.

“The data within Max is very robust,” adds Altieri. “We have hundreds of microclimates within our designated market area. Having the best data available helps us make the best forecast and, therefore, share the best, most accurate information on all our platforms. That’s why we are a Max customer.”

In the tradition of staying a step ahead of the competition, KCNC-TV will soon begin a trial of Weather Company Max Engage with Watson® software. “We were the first in Colorado to have Connect and Reality,” concludes Altieri. “And we’re still the only station in Denver that has both. Now we are going to be the first customer within our CBS group that will have Reality, Connect and Engage.

“We’re really excited about stepping up our presence by taking advantage of Engage.” 

Having the best data available helps us make the best forecast and, therefore, share the best, most accurate information on all our platforms. That’s why we are a Max customer.

Ashton Altieri, Morning Meteorologist, KCNC-TV, CBS4



Based in Denver, Colorado, in the US, KCNC-TV, (external link) CBS4, is part of CBS Television Stations, a division of ViacomCBS. KCNC-TV signed on the air in 1953 as KOA-TV, and became an affiliate of the CBS television network in 1995. In 2003, KCNC-TV changed its on-air branding to CBS4. The station broadcasts local and national newscasts and CBS prime-time entertainment, late night talk shows and sports. Programs include 60 Minutes, the N.C.I.S. franchise series and CBS4 Sports, including the Denver Broncos and NFL Football. KCNC-TV has won numerous Emmys, including the Overall Excellence Award. 

About The Weather Company

The Weather Company, an IBM Business, delivers more than 25 billion personalized and actionable forecasts globally each day to millions of consumers and thousands of marketers and businesses. It accomplishes this through Weather’s API, its business solutions division, and digital products from The Weather Channel (external link) and Weather Underground (external link). Its products include the world’s most downloaded weather app, a network of 250,000 personal weather stations, a top-20 US website, one of the world’s largest Internet of Things (IoT) data platforms, and industry-leading business solutions.

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