If we send out a message that hits the heart of our students, we see our scholarship applications skyrocket.

—Zuri Blackmon, Coordinator, Membership Data, NSCS,

Business Challenge story

NSCS aims to help more talented young people to achieve their goals through higher education. How could the organization encourage more students to engage with its programs?

Transformation

NSCS embraced an analytics-driven approach to communications, enabling it to tailor its email newsletters dynamically with information relevant to each recipient’s unique needs.

Benefits

By reaching out to hundreds of students with personalized guidance, NSCS encourages more people to apply for its scholarships, participate in events and put their names forward for internships.

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