Business Challenge story

McDonald’s UK recruitment team needed to enhance its selection process for new employees with customer centric strategy to hire more suitable candidates.


McDonald’s selected IBM to create a series of assessment tests designed to pinpoint suitable candidates faster.


Four months after the launch, the number of applicants for crew positions dropped 35 percent, while the number of managerial applicants dropped 50 percent, saving the company time and resources. The savings allowed McDonald’s to establish and support a centralized assessment schedule for management positions across the UK, leading to greater consistency of hiring practices. The new assessment centers cut time to hire for management positions by 25 percent, and slashed the applicants to hire ratio by nearly 66 percent.

Solution Category

  • Cloud