I think Watson has made our business smarter by making it really easy for us to extract insights from a large amount of unstructured data in really like no amount of time.

Roland Becker, CEO, JUST ADD AI

Business Challenge

JAAI aims to augment human intelligence. It needed to supplement its own neural networks and algorithms with AI technology that offered both credibility and ease of use.


In an engagement with a team from the highly competitive German Bundesliga soccer league, JAAI used IBM Watson services through the IBM Cloud to develop a new solution, JAAI SCOUT. The solution is designed to help scouts on sports teams identify new talent, analyze their strengths and weaknesses, predict their potential for growth and assess the fair market value.

Solution Components

  • AI/Watson
  • IBM Cloud